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Digital Video Editing & SFX Explained
What is it?
Digital video editing or nonlinear is the way video programs are edited today. This software technology has impacted in much the same way that Desktop Publishing replaced manual cut and paste in Print & Design studios.
Advanced digital editing and compositing is also available, offering sophisticated features that raise corporate video production to the level of television commercials and even film if a HD camera is used.
How It Works
Raw video footage, the rushes, are digitally transferred to a high speed AV hard disk, at broadcast quality. The digital video footage is now ready to edit on a twin processor PC specifically dedicated to this process.
Once the footage is on disk, nonlinear video editing software permits greater flexibility and cost-effectiveness compared with traditional reel-to-reel. Editing time is significantly reduced.
It works in a similar way to word processing text. For example, a clip of images can be cut and pasted, cut again if required, and re-pasted anywhere within the program. All this is done without any compromise in picture quality. In addition it allows numerous attractive editing effects, great audio, and it's relatively easy to learn. These days there is even free public domain software so a novice could learn the basics without a cost penalty.
Why is it better?
Nonlinear offers four major benefits that the traditional reel-to-reel edit cannot, or can only do with expenditure of great time and effort. None of this compromises the rights reserved of content.
The Benefits
- Greater Choice of Program Style
- Customers can now be more sophisticated or adventurous in their choice of programme style.
- Creative thinking that would have been prohibitively expensive a few years ago is realistically achievable.
- Ideas can be tested quickly, or whole new concepts developed. Just a few of the possibilities include:
- Complex Drama productions
- Incredible Special FX
- Multiple interviews can be edited together into a single soundbite sequence, creating far more impact than a single solo speaker.
- Better Programme Finish
- Generally, the more closely and densely edited a programme is, the more realistic it looks. A scene portrayed over 10 edits rather than, say, three, always has greater liveliness and involvement for the audience.
- This style of editing works more like the human eye, which is constantly scanning in many directions to make up the brain's picture.
- This results in a finished programme at a pace more absorbing and watchable to the viewer.
- Improved Customer Satisfaction
Once a programme is near completion, customers frequently ask for small adjustments and tweaks. Common customer requests are easily accomplished with nonlinear.
For example:
- The last minute amending or removal of an unsuitable scene, sentence or gesture.
- The last minute insertion of a new phrase or sentence in an almost complete programme.
- A series of minute editorial refinements to the programme, giving a more perfect finished result.
- Television style for less
Corporate programmes can now look exactly like television, without television costs. A large part of television's appearance is in the use of multilayered effects and graphic special fx.
Digital video editing can do much more, especially advanced digital video editing
What else can Digital Video Editing Do?
- To give productions that telling-edge, special or original effects can be custom designed without recourse to external post production facilities, where high hourly cost can frequently limit creativity.
- Examples of Digital post production include:
- Broadcast quality 2D & 3D graphics, captions, animation & multilayered titles.
- 3D Graphics
- Sophisticated 3D digital video effects, such as curling page peels, or full motion picture-in-picture, multi-layered video & graphics, or slow motion sequences.
- Computerized mixing and digital sound processing of up to 16 soundtracks at CD quality.
- Perfect syncing of sound to picture.
And of course there's advanced digital video editing, the breakthrough in corporate video production standards.
3D ANIMATION
The Built Environment Professional
- You already know that CAD Modelers aren't necessarily animators or video multimedia makers.
- Animation is a completely separate skill, essential to keep a body of client informed of your intentions in an impressive and meaningful way.
- Our Lead Animator, is a qualified architectural technician.
- He will help you get the best out of your ideas while helping to reduce your costs.
- Normally he will work from your existing CAD models, though this work can be originated if required.
- We can also assist you in developing before and after montages.
Animation Applications
- Bid support Communicating to a body of client
- Communicating to the public
Bid support Animation Services
- 3D Visualization through stills
- Photomontages showing before and after landscapes
- Multimedia Guided Walkthroughs
3D animation
- Bid videos with extensive animation sections
- The Designer & Corporate End-User You know that animation has great potential in showing the as-yet uncreated, or bringing the flat image to life in unexpected and appealing ways.
- Animation or 3D stills may already form an integral part of your concept.
- We can deliver your ideas for you, in a format that's ready for you to insert into your production, without fuss or hassle.
Logo animation
Applications
- Logo or corporate image animation for a video, DVD, conference or exhibition. Think big
- Production Process animation to show how your technology works
- Concept animation to bring ideas to life
Product Benefits animation for sales presentations, exhibitions, conferences
- Character animation with "real" people saying and doing "real" things, as believable characters.
- We can bring all these to life for you with music, natural or sci-fi sound effects, and voiceover, creating a world that will live and breathe for your audience.
- This can be as standalone animation, or composited within a video, multimedia or DVD.
Just write in and tell us your ideas. If you're excited then so are we.
The New User
- If you're new to animation please feel comfortable and assured.
- We've been producing animation for over 15 years, and are able to help you right from first concept right through to final delivery.
- We can help you develop your ideas, add value, and show you new ways to present them.
- We help develop your ideas
What can animation do for you?
- Create 3D Stills for brochures or your website
- Bring life to key areas of your website or interactive multimedia
- Show real scenes that can only be visualised in the mind, or on paper.
- Make your next video or multimedia more memorable and easier for your audience to understand.
The GCS Solution
Bringing your ideas to life is a precise and exacting process if the final result is to measure up to your original concept.
The Steps
- We start with your ideas, your drawings, sketches or models.
- We discuss these, add value, and indicate areas of potential cost saving.Bringing ideas to life
- We storyboard your ideas on paper so you can better visualise and agree the work to be carried out.
- We make a wire frame model, creating the scene from the storyboard.
- Next we texture and light it, bringing it to life
- Sample stills are rendered for your approval, via email or web download.
- Once approved, we animate the scene.
- Again, samples are sent to you at each key stage via email or web download, or a meeting if you prefer.
- We then make corrections and enhancements, according to your comments
- The final work is submitted for your approval.
Once the animation is approved it can be delivered to you in a choice of formats:
- For insertion into a PowerPoint or an interactive multimedia
- As a web file for live viewing
- As a video file for part of a video production, in the format of your choice, whether mjpeg, avi, mpeg 1 or 2, or broadcast master tape
- We can also provide 3D stills from the animation for your website, brochures or multimedia.
All our work is carried out using 3D Studio Max, the market leader for animation.
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